Marketing Analytics

Overview

Marketing Analytics

Large Organizations are gradually becoming more data-driven and moving towards analytics-led decision making. Data-driven decisions have become the main driver of innovation in these companies. The ability to report the past, analyze the present and to predict or influence the future is critical for today’s marketers. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer choices and trends.

Marketing analytics also helps to identify target customers and accordingly design the right campaigns for the right customer segments, enhance customer engagement and experience, which increases customer retention, maximizes customer lifecycle value, and helps gain customer loyalty through analysis of regular feedback and opinions.

Marketing analytics also helps to identify target customers and accordingly design the right campaigns for the right customer segments, enhance customer engagement and experience, which increases customer retention, maximizes customer lifecycle value, and helps gain customer loyalty through analysis of regular feedback and opinions.

Offerings

Our Offerings towards Marketing Analytics

Cross Sell/ Up sell

Cross Sell involves selling different financial products to the same obligors – Credit Cards, Personal Finance & Home Finance, deposits, Insurance, Investments etc. Up-sell involves increasing the monetary value of the current users of each product. Examples of upsell include upgrading the credit card of customers, additional ‘Personal or Home Finance’, encouraging customers to maintain higher deposits, motivate them to buy insurance of a higher amount and make bigger investments.

Cross Sell/ Up sell

Cross Sell involves selling different financial products to the same obligors – Credit Cards, Personal Finance & Home Finance, deposits, Insurance, Investments etc.

Up-sell involves increasing the monetary value of the current users of each product. Examples of upsell include upgrading the credit card of customers, additional ‘Personal or Home Finance’, encouraging customers to maintain higher deposits, motivate them to buy insurance of a higher amount and make bigger investments.

Our Offerings towards Cross Sell/ Up Sell

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