Social Media Analytics

Overview

Social Media Analytics

We aim to empower our clients providing them world class analytics services, helping them become nimbler and more efficient in their respective market. Right from the process of collecting data from social media sites and blogs, evaluating the data, till the point of delivering the insights and helping make business decisions, our team will cater all requirements efficient.

Our domain and functional expert focus on technological solutions and methods to monitor social media to analyse and derive meaningful content that will influence business decisions. We work in a collaborative approach with the client to provide a meaningful definition to the problems and requirements in accordance with the right business context.

Our domain and functional expert focus on technological solutions and methods to monitor social media to analyse and derive meaningful content that will influence business decisions. We work in a collaborative approach with the client to provide a meaningful definition to the problems and requirements in accordance with the right business context. We have robust processes that address each and every phase in social media analytics cycle. Based on industry standards, these processes guarantee quality outputs.

We have robust processes that address each and every phase in social media analytics cycle. Based on industry standards, these processes guarantee quality outputs.

Offerings

Our Offerings towards Social Media Analytics

Sentiment Analysis

Public opinion, positive or negative both are of great importance to a company from a marketing standpoint. Sentiment analysis is extremely useful in social media monitoring as it allows us to gain an overview of the wider public opinion behind certain topics. The ability to extract insights from social data is widely adopted by organizations across the world. Detecting polarity within a text, understand emotions using sentiment analysis saves the time employed on manual sorting of reviews/comments enabling the decision makers to make amendments promptly and effectively.

  • Rule based approach that perform sentiment analysis based on a set of human crafted rules to identify subjectivity, polarity, etc. These include techniques such as stemming, tokenization, parsing, developing lexicons, etc.
  • Hybrid systems combine the desirable elements of rule-based and automatic techniques into one system. One huge benefit of these systems is that results are often more accurate.
  • Automatic methods rely on machine learning techniques. A sentiment task is generally modelled as a classification problem. Feature extraction techniques based on word vectors to extract relevant information from text.

Competitor Analysis

Most companies look at their marketing and business growth from an internal perspective. It doesn’t matter how beloved your brand/product is, undying customer loyalty is never guaranteed. Customer loyalty sways by price, ease of shopping, negative customer reviews or another brand performing better than yours. Brands should put themselves in the customers’ shoes and look at business and market from outside. Competitor analysis plays an important role here enabling a complete overview of the market. It helps in identifying opportunities in the market, identify and mitigate threats and last but not least keep in constant touch with market and understand the players.

  • Creating customer personas to understand them, understand their challenges, why they’d say yes to you, what stops them buying from you. Map out a typical customer journey.
  • Creating a formalised system approach and select the right frequency to run the analysis.
  • Prioritising competitor list is an important stage. In a market where lots of companies are competing for the same business, all the companies are not considered. In a niche environment sometimes, there won’t be enough competitors to perform the analysis.
  • SWOT analysis to create a summary which also helps in selling the insights to the decision makers.
Our Post

Recent Posts

Contact

Get in touch for Social Media Analytics Consultation